Sundaze: The Spirit Of Old Town Ibiza

Sundaze: The Spirit of Old Ibiza

Some collections begin with a fabric. Some begin with a colour.

Sundaze began with a feeling. A feeling I've been chasing for years.

Old Ibiza, back before the super yachts, when it was still a little rough around the edges, deeply authentic and quietly beautiful. The Ibiza I fell in love with wasn't glamorous. It was sun-bleached and weathered. It was whitewashed walls glowing against a cloudless blue sky. Dusty tracks leading to hidden villas. Ancient olive trees twisting towards the sun. Terracotta pots overflowing with bougainvillea. Linen curtains moving gently through open windows. Dry stone walls built by hand generations before. Simple meals eaten outdoors as the heat of the day softened into evening. The rhythm of Ibizan life was slower and everything felt so relaxed. The need for that feeling has never left me. In a previous chapter of my life, my family had a home in Ibiza, and even now, years later, so much of my summer inspiration comes from the island. Not from the glossy magazine version of Ibiza, but from the quieter side that many visitors never truly see. The old stone fincas tucked away behind winding tracks, the sun-bleached shutters, the scent of wild herbs carried on the breeze, the faded linens, weathered timber and simple beauty of everyday island life. Those memories have stayed with me and continue to influence the way I design, the colours I choose and, perhaps most importantly, the feeling I want our collections to evoke. Many of you are wearing and loving our Daughter of Ibiza collection, inspired by the prints, colours and bohemian spirit that first captured my imagination during my time on the island. Sundaze feels like its natural evolution. This time, instead of looking at the clothing worn there, I've looked deeper into the landscape itself. The textures, the buildings, the interiors. The way the sun changes everything it touches. Traditional Ibizan fincas have always fascinated me. Their thick stone walls, cool whitewashed rooms, natural materials and effortless simplicity. Nothing is flashy or overdesigned. Every surface tells a story. Wood softens with age. Stone gathers character. Fabrics fade beautifully beneath decades of Balearic sunshine. There is a quiet luxury and sense of not trying too hard to traditional Ibizan design. That philosophy became the starting point for Sundaze. Our classic pure Italian cheesecloth cotton became the perfect canvas. Soft, breathable and beautifully textured, it already possesses the relaxed, lived-in character we love so much at Laundry b. This season we've allowed it to become even more effortless. 1 The ankle cuff of our iconic bloomer pant has been frayed, creating a softer silhouette that moves beautifully with the body. The hem of our tie-shoulder shirring cami is finished with subtle fraying. The edges of our beloved double frill slouch top are softly distressed at the hem and sleeves, creating the feeling of a garment that has already been loved for years. Nothing feels rigid or forced, just relaxed as it should be. The colour palette is inspired entirely by the natural world surrounding those old Ibizan homes. Soft ochre and Tuscan Sun echo sun-baked walls glowing in late afternoon light. Terracotta reflects clay pots warming on shaded terraces. Cloud and Calico capture the simplicity of traditional Ibicenco white. Olive, Hazelnut and Earth mirror ancient groves and dusty countryside tracks. Indian Pink and Indian Red bring the warmth of fading sunsets. Deep Chocolate and Black ground the collection, like weathered timber beams and wrought iron details softened by time. Every shade looks as though it has spent a summer beneath the Mediterranean sun. Because that is exactly the feeling we wanted to create. There is also a nod to the Ibiza of the 1970s. The island that attracted artists, makers, musicians and free spirits searching for something simpler. Handmade clothing, natural fibres, individuality and freedom became part of the island's identity. People dressed for comfort, expression and ease rather than convention. That spirit feels surprisingly relevant today because modern life sometimes moves too quickly. Perhaps because we're all craving a little more calm. Sundaze is our interpretation of that slower way of living. A collection designed not for special occasions, but for the days you want to feel most like yourself. The days spent barefoot in the garden. Lazy lunches that turn into sunset drinks. Weekend markets. Those precious moments when you finally get to exhale. Made in Italy from our signature relaxed one-size silhouettes, Sundaze is quintessentially Laundry b at its very best. Easy to wear. Beautiful to touch. Effortlessly flattering. Designed to move with you rather than against you. Most of all, it is about freedom. The freedom to feel comfortable, to slow down.The freedom to dress with ease.The freedom to simply be. Because sometimes the greatest luxury isn't dressing up. It's feeling completely relaxed in your own skin. Welcome to Sundaze.