Why We Don't Want to be Forever 40!

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Why we don't want to be forever Forty!

How to Avoid the 'Forever Forty' Fashion Trap:

Embrace Style at Every Age Fashion is often thought of as something that belongs to the young, something to be navigated only in our twenties and thirties. However, the idea that style has an expiration date is outdated, and the notion of being "forever forty" can often feel limiting. This term was coined by the ever-insightful Mary Portas, the fashion expert who pointed out how many women, after turning forty, find themselves caught in a cycle of dressing in the same old, safe styles that were popular in the decade we were forty.

The result?

Your wardrobe can feels stuck in time, leaving us wondering: Where did my confidence to push myself out of my comfort zone go? But here's the thing: Your ability to stay modern and current doesn't have to stop at forty. In fact, it's just the beginning of embracing a new chapter of self-expression. So how can you break free from the "forever forty" trap and elevate your style as you mature? Let’s dive into how you can bring fresh energy into your wardrobe, while embracing the beauty of your individuality and experience.

Step Out of Your Comfort Zone (But Stay True to Yourself)

The “forever forty” trap often happens when we lean too heavily on what we have always worn, The shapes and silhouettes and style that was popular in the decade we were in our forties. And while there’s absolutely nothing wrong with having go-to pieces, there comes a time when you need to evolve with your age and tastes.

So how can Laundry b help you step outside your comfort zone?

Begin by experimenting with small, subtle changes. If you’ve always stuck to a neutral colour palette, introduce a few pops of colour. If you’re used to wearing structured restrictive styles maybe try a more relaxed effortless layering aesthetic that will more suit your lifestyle now. Mary Portas once said, "Fashion isn’t just about clothes; it’s about a feeling." Your wardrobe should evoke joy, confidence, and excitement—no matter your age. A fresh outfit might just give you a renewed sense of self-expression.

Celebrate the Fabrics That Feel Good Against Your Skin**

As we age, comfort becomes more of a priority. And why shouldn’t it be? No one should have to choose between feeling good and looking good. The key is to find fabrics that offer the best of both worlds—breathable, soft materials that also look chic. At Laundry B, we specialise in clothing made from predominantly natural fabrics that feel luxurious and soft on the skin. Think of soft cotton, linen, and bamboo—fabrics that feel like a breath of fresh air. Clothing made from natural fibres not only feels better, but it often holds up better over time, making it the perfect addition to your wardrobe. Remember: when you wear fabrics that feel good against your skin, you feel confident and comfortable all day long.

Focus on Pieces That Work Together, Not Trends That Don’t Last The "Forever Forty" trap can often occur when women find themselves constantly chasing trends that don’t quite align with their personal style or lifestyle. Instead of following fleeting fads, it’s better to focus on timeless pieces that are synominous with our mainly Italian made Lagenlook clothing that can easily be mixed and matched. These are the foundation of any wardrobe that evolves with you. Consider items like our relaxed pure cotton sweatshirt bolero blazer, the essential layering shirt with its butter soft body, a smart but ridiculously comfortable stretch magic pant, a super cool jersey jumpsuit that will both day and night. At Laundry B, our collections are expertly curated by our fashion professionals to give you exactly that—modern, comfortable pieces that transcend trends but still feel fresh and relevant.

Trust the Experts: Styling Advice Makes All the Difference At Laundry b we recognise the importance of knowing how to mix and match your wardrobe, and one of the best ways to avoid feeling stuck in fashion is to get a little expert advice. Whether it’s tuning in to our daily live styling live streams or browsing our daily emails curated for you by our team of professional stylists, there are plenty of resources to help you find new ways to wear what you already own or discover new pieces to add to your collection. At Laundry B, we offer professional styling advice to help our customers build wardrobes that feel both fresh and timeless. Our team of fashion experts helps you put together expertly curated collections that suit your body type, lifestyle, and personal taste. We believe fashion should be an enjoyable journey, not a frustrating chore!

Remember, Fashion Is About Expression, Not Age Lastly, remember that fashion is a form of self-expression. The idea of being “forever forty” is rooted in limiting ourselves based on age, but style isn’t about how old you are—it’s about who you are. You can still have fun with fashion, experiment with colours, silhouettes, and textures, and express your personality through what you wear. Don’t let age define your choices.

Wrapping It Up Mary Portas' idea of being "forever forty" highlights a common pitfall in fashion: the tendency to settle into safe, predictable choices. But style is ageless, and the moment you start embracing new ways to express yourself through fashion, you free yourself from the trap of outdated ideas. At Laundry B, we’re here to help you break out of the mold, offering Italian one size clothing that’s both stylish and comfortable—perfect for every stage of life. Whether it’s expert styling advice, high-quality fabrics, or clothing that makes you feel effortlessly chic, we believe that style doesn’t have an age limit. So, let's stop being forever forty—and start being forever stylish.

Joanna Director and Founder of Laundry b


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