About Us - Laundry b Store & Online

Our CEO Joanna woke up one morning sometime in the spring of 2005. She was by then only still in her mid-thirties and just had her first child. With her extensive background knowledge of fashion, she knew that next few decades ahead were not catered for on the British High Street. Cool dressing for gals of a certain age was going to change and she was determined to do something about it. By November the very same year our company was created.  

Inspired by the effortless cool of European styles and Lagenlook, Laundry b was born. Joanna ensured the Laundry b DNA was imprinted with our distinctive comfortable but cool and quirky style…. Always modern and never ever mutton. Every one of our pieces are only the very best from Made In Italy Clothing. Whether it means very selective and clever buying or our unique in-house designs.  

Given the brands ethos, it’s no surprise that Laundry b took the One Size Made In Italy / Lagenlook world by storm with fashion journalists, celebrities and influencers constantly falling under the spell.  

There’s no going back once you have discovered the Laundry b way of dressing and experienced their award winning customer service.  

There is so much more to Laundry b, we have now become a huge community of like-minded wonderful supportive women. We see ageing as blessing and are there for each other our shared love of fashion binds our tribe together.  

So … If you’ve yet to venture into the crazy yet uber cool world of Laundry b…get going.  Total game changer!


The History of Laundry b

2005 : Our first shop opens in Stockton Heath Cheshire.

2008 : Our sister store Dolly Day Dream opened in Warrington with Helen. Joanna's childhood friend and now business partner at the helm.

2010 : Our third store opens in Altrincham this time with Joanna's bestie Laura running the whole ship.

2011 : We go online.

2021 : Online moves into 'The Barns' ... a beautiful, huge barn conversion in the Cheshire countryside to house our ever expanding e-commerce team.


Laundry b Stores & Online 

Laundry b HQ - The Barns, Stretton, Stretton Road, Warrington, WA4 4NP

Monday - Saturday 10am - 5pm

Sunday 12 - 4pm

Laundry b Altrincham, Stamford New Road, Altrincham, WA14 1BN

Monday - Saturday 9:30 - 5:30pm

Sunday 12 - 4pm




Ibizaar LTD - Trading as Laundry b Online 

Company Registration Number : 5624986

Companies Registered Office : 24A Market Street, Disley, Stockport, Cheshire SK12 2AA